From: David P. Hayes
Date: Sunday, December 07, 1997 6:55 PM
Scott Andrew Borton <firstname.lastname@example.org> wrote in article
> In rec.arts.movies.past-films John Hascall <email@example.com> wrote:
> This sort of illustrates my opinions of product placement-- that it's not
> always that bad. In real life, people drink Coke…
Coca-Cola owned Columbia/Tri-Star for awhile (before selling to Sony) and used that fact to their advantage on screen. Bill Cosby was already a Coca-Cola spokesman, but when he made "Leonard Part 6" for that studio during that reign, the movie was (reportedly; I never saw the movie) full of well-positioned containers of the parent company's flagship high-fructose, caffeinated, caramel-colored bubble water.
As for annoying product-plugging in a movie:
How about "Dave" (1990s )? It sometimes comes across as a commercial for the Democratic Party, replete with positive soundbites from the donkey party's members of Congress, Larry King, and a positive outcome for a story point involving the following of that ideology's economic objectives.
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