Re: Most annoying product-plugging in a movie! / Back to the Future II

From: David P. Hayes
Newsgroups: rec.arts.movies.past-films,alt.cult-movies
Date: Tuesday, December 16, 1997 11:49 AM

Z wrote in message <>…
>On Sat, 13 Dec 1997 16:39:42 -0800, "David P. Hayes"
><> wrote:
>>My understanding is that the manufacturers of the nonexistent products did
>>not pay placement fees. The moviemakers decided what the future items might
>>looked like and sought logo clearances without money changing hands.
>Your understanding? You mean you actually read that somewhere?

Yes. As a previous post by someone else indicated, this subject was hashed around a lot in the press at the time that "Back to the Future Part II" came out (1989).

>The product placement of Pizza Hut does not berate it enough to keep
>the placement from being valuable. The value in product placement is
>not in whether it is placed attractively, it is in the "building of
>awareness of the product." …

Again, we're talking about a product that has never been brought to market (rehydratable pizza). I'll give you the benefit of the doubt: did you mean "awareness of company"?

David Hayes


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